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Hannah Kong Launches Pop-Up Ready-to-Wear Store at SM Aura Premier

Renowned for her exquisite bridal and Chinese-inspired gowns, fashion designer Hannah Kong has entered the world of ready-to-wear fashion with her first-ever pop-up store at SM Aura Premier. Known for her meticulous craftsmanship and elegant designs, Hannah Kong now brings her signature style to a broader audience. Her collection includes beautifully crafted dresses, tops, and skirts, perfect for special occasions.

“I’ve always believed that every woman deserves to feel beautiful, whether she’s walking down the aisle or attending a special event”, says Hannah Kong. “With this ready-to-wear collection, I wanted to create pieces that embody the same elegance and craftsmanship of my custom designs, but in a way that is more accessible for everyday wear.”

Featuring sharp tailoring and innovative fabrics, the collection is for those who seek to make a statement while exuding confidence and style.

The pop-up store features a diverse range of ready-to-wear pieces that stay true to Hannah Kong’s aesthetic while being reasonably priced. From chic dresses that exude sophistication to versatile tops and elegant skirts, each piece showcases the designer’s attention to detail and commitment to quality. Whether you’re attending a wedding, a corporate event, or a night out, this collection offers stylish options for every occasion.

 

Wedding Expo Philippines - September 2024 bridal fair
The launch event drew an impressive crowd of media personalities, fashion enthusiasts, and prominent members of Manila society. It highlighted the brand’s evolution from custom bridal gowns to a more accessible yet equally elegant ready-to-wear collection, marking a significant milestone in Hannah Kong’s journey as a designer.

The unique blend of classic elegance and modern style captivated many, leading them to pick out their must-have items.

With this pop-up, Hannah Kong continues to build her reputation as one of the country’s most sought-after designers. She expands her influence into the ready-to-wear market while maintaining the sophistication and grace her brand is known for.

For more information, visit Hannah Kong at SM Aura Premier or follow her on Instagram at @hannahkong for the latest updates on her collections.

Guests eagerly explored the collection, admiring the intricate details and craftsmanship of each piece.

 

Designer Hannah Kong and Ms. Sharon Fabian, Chief Inspirer of Inspirations.PH

About Hannah Kong

Hannah Kong is a celebrated bridal designer known for her unique and elegant designs. Passionate about creating timeless pieces that reflect each bride’s individuality, her collections blend traditional charm with modern sophistication. Hannah designs not just bridal gowns but also bridal robes, ting-hun gowns, bridal entourage outfits, and other custom pieces.

Check out more photos in the gallery below.

The Dream Team

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